VP, Corporate Strategy & Product
Blue Cross blue Shield of Rhode Island
Christina brings diverse global experience over two decades holding various leadership roles and launching products in 27+ countries.
Her leadership ranges from customer strategy and engagement to innovation and digital product development for companies like GSK, Heinz, DuPont, Hasbro, Aetna, MassMutual and Optum/UnitedHealthcare Group. In addition, Christina has worked extensively on customer engagement with companies like Apple, Johnson and Johnson, USAA and UBS. Currently, Christina leads corporate strategy and product for Blue Cross Blue Shield RI.
Christina’s work has been lauded by leading organizations like Quirks, Consumer Digest, SuperBrands and Clay Christensen’s Innosight. She sits on the Advisory Board of TMRE and is a past judge for the Stevie Awards for Women in Business. Christina leverages her experience launching multi-million dollar consumer initiatives like the Battleship Movie to drive engagement in healthcare. Most recently, she set up and launched a consumer engagement Innovation Lab and pioneered “the care package” as an engagement driver in health insurance.
Christina has an MBA in Strategy from the University of Texas and a Masters in Economics from the University of Mumbai.
When not working, Christina enjoys writing about consumer engagement and innovation and spending time her family in CT. Connect with her on LinkedIn or follow her blog www.ihacks.org