Director of Marketing Strategy
Lindsey Knight currently serves as the Director, Strategic Marketing CRM & Member Engagement for Highmark Health, a nearly $18 billion national health and wellness organization that employs over 35,000 employees and services more than 50 million Americans in all 50 states and the District of Columbia across its diverse portfolio of healthcare-related businesses. In her current role, Lindsey is overseeing the development of the CRM (customer relationship management) technology and practice at Highmark. She is leveraging her extensive experience in customer loyalty and CRM to transform data-driven member and patient journeys. She drives engagement efforts to improve care utilization, preventive health, satisfaction and loyalty for Highmark and AHN. She has great passion around putting her members/patients first and is proud to be part of an organization who places so much value on the member experience. Lindsey has over 15 years of experience developing loyalty and CRM programs with her extensive casino, retail and consulting background. She attended Kent State University, where she earned a Bachelor of Arts degree in Business Administration.