Plans have been preparing for the integration and expansion of technology and digital health tools as a component of their member experience strategy for years. However, many plans find it challenging to realize the full potential of digital technology to create positive member experiences. Therefore, it is important for health plans to focus on identifying and leveraging the right digital tools that help members remove the complexities of accessing the right care at the right time, close care gaps, improve their health outcomes, and deliver positive engagement experiences throughout their healthcare journey.
Attend this webinar to gain insight into how health plan leaders are revamping their engagement strategies to create seamless digital experiences that significantly improve member satisfaction and retention.
VP, Strategy & Operations, Wellframe
VP, Strategy & Operations, Wellframe
SVP and Chief Data and Engagement Officer, BlueCross BlueShield of Tennessee
SVP and Chief Data and Engagement Officer, BlueCross BlueShield of Tennessee
Sherri Zink is senior vice president and chief data and engagement officer for BlueCross BlueShield of Tennessee, which has 6,000 employees and serves more than 3.5 million members in the state and across the country.
She oversees enterprise information assets and leads the data and analytics center of excellence. As the chief data and engagement officer, Zink owns the corporate-wide analytics strategy and promotes data as a cross-corporate asset by turning information into action that results in healthier, more informed members.
While leading the Information Delivery division at BlueCross, Zink’s team earned numerous awards for its use of data to improve efficiency and quality, including:
Prior to joining BCBST, Zink served as vice president of data and analytics for Optum and as director of reporting strategies for CIGNA. She has more than 30 years of experience in the health care industry serving in multiple roles at three major health care insurers. Her experience is primarily focused on clinical and financial data integration, clinical value-based reporting, customer consultation and account management.
She graduated from Covenant College with a Bachelor of Science with an emphasis in organizational management. Zink also holds an Associate of Science degree with an emphasis in information systems technology from Chattanooga State Technical Community College.
VP of CRM Application Delivery, EmblemHealth
VP of CRM Application Delivery, EmblemHealth
Vice President, Customer Experience, Health Care Service Corporation
Vice President, Customer Experience, Health Care Service Corporation
Nicole Walker provides oversight for all stakeholder experiences with a focus on improving member, provider and employer interactions across HCSC channels, with a focus on phone, chat, web and mobile. The Customer Experience team drives HCSC’s customer-centric culture with a focus on optimizing the customer journey leveraging data, design and technology.
Prior to this role, Nicole held leadership roles in sales operations, marketing, strategy, innovation and user experience, bringing her keen business perspective, strategic thinking and focus on delivering value to each position.
Nicole received her bachelor’s degree in industrial and operations engineering and master’s degree in health services administration from the University of Michigan. She lives in Chicago with her husband and two children.
Wellframe strategically partners with health plans nationwide to reimagine the relationship between plans and members. Our Digital Health Management solutions for care management, advocacy, and navigation enable a level of care and support that empowers people and organizations to achieve their best. By combining innovative, AI-enabled solutions, strategic partnerships, and passionate conviction, Wellframe creates a measurable impact on lives, at scale.
Your registration may be transferred to a member of your organization up to 24 hours prior to the first day of the event. All cancellations must be received in writing no later than 30 calendar days prior to the first day of the event to receive a refund less the $195.00 administrative charge. No refunds will be made after this date. However, the registration fee less the $195.00 administrative charge can be credited toward another comparable event (registration must be received within 6 months of the event from which you cancel). In case of conference cancellation, The Healthcare Innovation Company’s liability is limited to refund of conference registration fee only. Programs are subject to change, and we reserve the right to alter all programs without prior notice.