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About this Webinar

Digital literacy is increasing across all generations, with 61% of adults 65 and over using smartphones.  Deloitte posits that trailing-edge boomers (the age-in population that will enroll in Medicare over the next 10 years) are more willing than older boomers to use technology to access care, signaling an upcoming demand and expectation for more nuanced digital solutions among older members.

We’ve all heard about aging gracefully, but how can we age members in to our Medicare plans gracefully when plans are losing up to 80% of their aging-in member populations to competitors due to simple awareness challenges?

How can payers leverage their digital investments to reach this new aging-in member population to educate them about their Medicare options sooner, thereby capturing a greater proportion of interested, involved consumers? Fortunately, there’s an answer.  Join member engagement leaders to gain insights into actionable strategies and find answers to pressing questions including:

  • With open enrollment around the corner, which critical digital strategies and channel plans can plans use to proactively drive awareness and enroll more members in their Medicare plans?
  • How do plans effectively engage the aging-in population given their continued increase in digital literacy?
  • Which key member moments provide maximum mutual benefit to members and the health plan?


Dan Sweeney

SVP, Healthcare Practice, Relay Network

Ian Gordon

Independent Healthcare Advisor and Investor; Former President, Elara Caring

Lisa Franklin

Director of Product and Marketing Strategy (Government Program), CareFirst BlueCross BlueShield

Sponsored By:

Relay is the industry’s only dedicated, HIPAA-compliant CX channel, driving significantly better engagement and outcomes by marrying the high initial customer engagement of text with customer data and known action paths to enable a seamless and frictionless digital member experience.

Substitution & Cancellation Policy:

Your registration may be transferred to a member of your organization up to 24 hours prior to the first day of the event. All cancellations must be received in writing no later than 30 calendar days prior to the first day of the event to receive a refund less the $195.00 administrative charge. No refunds will be made after this date. However, the registration fee less the $195.00 administrative charge can be credited toward another comparable event (registration must be received within 6 months of the event from which you cancel). In case of conference cancellation, The Healthcare Innovation Company’s liability is limited to refund of conference registration fee only. Programs are subject to change, and we reserve the right to alter all programs without prior notice.