What challenges or gaps in care are you focused on?

We are focused on improving gaps in women’s access to birth control, emergency contraception, and reproductive healthcare, including meeting the demand for and improving access to contraception via Nurx. We’re also broadening our offerings across our portfolio of brands, including Keeps, to offer patients more affordable care in new areas where we can improve access to high quality care options.

What initiatives are you currently spearheading to improve health?

We are currently spearheading several partnerships across women’s healthcare to expand access to more comprehensive care such as mental health, and broadening our partnerships with payors to improve cost of care options. We’re growing multiple ways for patients to access care in a way that works best for them, and our enterprise efforts are essential to delivering those options for patients.

What necessary collaborations/partnerships have you established within and/or outside of your organization in developing your initiatives?

We have built several strategic partnerships outside of Thirty Madison/Nurx with insurers/payors including large national payers and over 18 regional Blue Cross Blue Shield companies to help drive our mission of improving healthcare access for patients. Thirty Madison has also partnered with Hey Jane to expand access to abortion care for women from the comfort of their own home.

What is your measurement criteria for success/or current measurable improvements have you realized from the initiative?

Success to us is being able to reach our patients’ needs, while also expanding access to care for patients nationwide. As a result of a strategic partnership with one of the nation’s largest insurers, we can now cover an additional 25M+ lives this year, which means Thirty Madison now has the potential to reach 98 million lives covered for medical benefits, as we continue our work in improving outcomes for millions more. 

What gives you hope for the future in health care?

The positive adoption of asynchronous care. Telehealth has proved itself to be a vital way for people to access birth control, emergency contraception, and additional types of care conveniently and affordably, especially where they need it most. Asynchronous telehealth also has the power to improve outcomes at scale, giving me hope that we can see this trend continue to make a positive impact on patients’ lives.