Brady Reed, CPTD

Brady Reed, CPTD

Managing Director, Federal Healthcare Practice
The Arbinger Institute

Brady Reed is a U.S. Army Reserve colonel with more than 28 years of Active Duty and Reserve leadership experience. An entrepreneur, he founded BioTeam LLC, a sales firm whose regular clients included Pfizer, Johnson & Johnson, Merck, the NIH, and many other biopharmaceutical companies.

His experience as both a military leader and entrepreneur allows him to bring a unique perspective to his audiences that draws on hard lessons learned from both worlds. Brady’s passion for building individuals and teams is both thoughtful and infectious. Clients call him “inspirational” and “dynamic.” Comments include, “Brady provides excellent insights and first-hand examples;” “he listens and tackles the tough questions, making it real;” and “he left me wanting more!”

He has extensive experience in organizational learning, strategy and leadership development, and execution management. He is a Certified Professional in Learning and Performance™, Registered Corporate Coach with the World-wide Association of Business Coaches, and certified in Six Thinking Hats® and DiSC®. He is a regular lecturer at the Army Medical Department’s Medical Executive Skills Course and facilitator for the DoD Executive Leadership Development Program. Brady holds a bachelor’s degree in industrial distribution from Texas A&M and an MBA in strategic leadership from Touro University, CA. He is an active member of his church, Boy Scout supporter, and Muscular Dystrophy volunteer. In his free time, Brady enjoys outdoor work, reading, camping, and almost any water-related sport.

All Sessions by Brady Reed, CPTD

Thinc360 Workshop - Leadership in Times of Change May 22, 2022
10:00 am - 12:00 pm

The Mindset Transformation of Health and Healthcare: Why Mindset Matters

Thinc Main Agenda Sunday May 22, 2022
10:00 am - 2:45 pm

Leadership in Times of Change: Leading the Mindset Transformation of Health and Healthcare

Health and healthcare face increasingly complex—and similar—challenges across the federal and civilian sectors, even before the Covid pandemic introduced additional challenges and changes. These challenges range from the high-level organizational efforts to improve financial solvency and creating high reliability organizations, to the inpatient and outpatient administrative and clinical teams’ focus on patient safety and quality outcome cultures, to the individual provider and patient needs for health, inclusion, retention, and resilience. Increasingly there is the understanding that traditional approaches to leadership are not effective in meeting these challenges: what leaders need to do is not new: how to lead and engage this transformation is the primary concern for most healthcare leaders and practitioners. Most leadership programs and trainings miss the one key element necessary to unlocking the key to effective leadership: why mindset matters and how to deliberately internalize mindset in organizational and individual change efforts.

This session will provide an overview of the new mindset model transforming healthcare leadership and employee, patient, and provider engagement. Participants, through both didactic and panel presentations, individual and small group exercises, and interactive video discussions, will receive an overview of this framework, and how this material and model are and can be most helpful to them in addressing their own individual and organizational challenges. Participants will learn from multiple leaders from across the VA organizational spectrum levels on how addressing mindset integrated the variety of priorities and Department imperatives required of them and unified them as a single organizational cultural change and transformation effort. Participants will understand why and how addressing mindset is the core element for unleashing inclusivity and broader engagement and commitment for successful leadership and change efforts. Panelists will share their own lessons learned, how specific priorities were addressed, and how success was measured throughout the transformation journey to achieving department benchmarks.


  • Understand how mindset is driving broader priorities being implemented in the Department of Veterans Affairs – the largest healthcare provider, payer, and employer in the world.
  • Describe the role and how senior leaders model and influence culture change by using mindset to create the psychological safety necessary to demonstrate leadership commitment.
  • Describe the new mindset model transforming leadership and employee and patient engagement
  • Understand how this foundational approach accelerates the psychological safety addressing the multiple priorities and results around high reliability, employee engagement, diversity and inclusion, and customer experience
  • Create a strategy to integrate this approach into one’s own individual and organizational challenges in health and healthcare.

Workshop Agenda

10:00am – 12:00pm      The Mindset Transformation of Health and Healthcare: Why Mindset Matters
Panelists: Jason Woo, Brady Reed

12:00pm – 12:45pm      Lunch Break

12:45pm – 1:45pm      VHA – Inside The Largest Payer, Provider and Employer of Healthcare
Panelists: Daniel L. Dücker, Cory P. Price

1:45pm – 2:45pm      Integrating Healthcare Priorities at the Frontline – Not Just Another “Thing”
Panelists: Brenda Webb Johnson, Akil Aabid, Jill Massengale