Cory P. Price

Cory P. Price

Medical Center Director (CEO)
West Palm Beach VA Medical Center

Cory P. Price was appointed as the Medical Center Director (CEO) of the West Palm Beach VA Medical Center on January 3, 2021.

In this role, Mr. Price is responsible for overseeing the delivery of healthcare to Veterans throughout a seven-county area of South Florida and the Treasure Coast. The West Palm Beach VA Medical Center serves more than 58,000 Veterans and is comprised of a complexity level 1C general medical and surgical facility in West Palm Beach and six Community Based Outpatient Clinics in Boca Raton, Delray Beach, Fort Pierce, Okeechobee, Stuart and Vero Beach.

The healthcare system consists of 157 acute care beds, 120 Community Living Center beds, 60 Residential Rehabilitation beds and 13 Blind Rehabilitation beds. Prior to this appointment, Mr. Price held executive leadership positions among the highest complexity facilities within VA. Mr. Price served as the Associate Director for Operations (COO) for the Orlando VA Healthcare System and the Assistant Director of the Bay Pines VA Healthcare System.

In these roles Mr. Price was responsible for the oversight and management of hospital operations including Compensation & Pension, Finance, Health Administration, Human Resources, Nutrition & Food Service, Acquisition & Material Management, Police, Safety & Emergency Management, Prosthetics & Sensory Aids, and Voluntary Services. A proud Veteran serving Veterans, Mr. Price served 11-years on active duty as a Medical Service Corps officer in the U.S. Army.

As a DUSTOFF aviator, Mr. Price flew medical evacuation missions domestically and internationally during peacetime and wartime. Mr. Price served two tours in support of Operation Iraqi Freedom (OIF) with assignments at Fort Sam Houston, TX; Camp Red Cloud, Korea; Fort Rucker, AL; Fort Lewis, WA; Landstuhl, Germany; and Fort McPherson, GA. Mr. Price has extensive knowledge in the Baldrige Performance Excellence framework, having served on the Robert W. Carey Board of Examiners as a trained State of Florida Sterling Examiner. Mr. Price received his undergraduate degree from Embry-Riddle Aeronautical University, where he majored in Aeronautical Science and obtained his Commercial Pilot certification. Mr. Price holds a graduate degree in Healthcare Administration from Webster University and is also Board Certified in Healthcare Management as a Fellow of the American College of Healthcare Executives (FACHE).

All Sessions by Cory P. Price

Thinc360 Workshop - Leadership in Times of Change May 22, 2022
12:45 pm - 1:45 pm

VHA – Inside The Largest Payer, Provider and Employer of Healthcare

Thinc Main Agenda Sunday May 22, 2022
10:00 am - 2:45 pm

Leadership in Times of Change: Leading the Mindset Transformation of Health and Healthcare

Health and healthcare face increasingly complex—and similar—challenges across the federal and civilian sectors, even before the Covid pandemic introduced additional challenges and changes. These challenges range from the high-level organizational efforts to improve financial solvency and creating high reliability organizations, to the inpatient and outpatient administrative and clinical teams’ focus on patient safety and quality outcome cultures, to the individual provider and patient needs for health, inclusion, retention, and resilience. Increasingly there is the understanding that traditional approaches to leadership are not effective in meeting these challenges: what leaders need to do is not new: how to lead and engage this transformation is the primary concern for most healthcare leaders and practitioners. Most leadership programs and trainings miss the one key element necessary to unlocking the key to effective leadership: why mindset matters and how to deliberately internalize mindset in organizational and individual change efforts.

This session will provide an overview of the new mindset model transforming healthcare leadership and employee, patient, and provider engagement. Participants, through both didactic and panel presentations, individual and small group exercises, and interactive video discussions, will receive an overview of this framework, and how this material and model are and can be most helpful to them in addressing their own individual and organizational challenges. Participants will learn from multiple leaders from across the VA organizational spectrum levels on how addressing mindset integrated the variety of priorities and Department imperatives required of them and unified them as a single organizational cultural change and transformation effort. Participants will understand why and how addressing mindset is the core element for unleashing inclusivity and broader engagement and commitment for successful leadership and change efforts. Panelists will share their own lessons learned, how specific priorities were addressed, and how success was measured throughout the transformation journey to achieving department benchmarks.


  • Understand how mindset is driving broader priorities being implemented in the Department of Veterans Affairs – the largest healthcare provider, payer, and employer in the world.
  • Describe the role and how senior leaders model and influence culture change by using mindset to create the psychological safety necessary to demonstrate leadership commitment.
  • Describe the new mindset model transforming leadership and employee and patient engagement
  • Understand how this foundational approach accelerates the psychological safety addressing the multiple priorities and results around high reliability, employee engagement, diversity and inclusion, and customer experience
  • Create a strategy to integrate this approach into one’s own individual and organizational challenges in health and healthcare.

Workshop Agenda

10:00am – 12:00pm      The Mindset Transformation of Health and Healthcare: Why Mindset Matters
Panelists: Jason Woo, Brady Reed

12:00pm – 12:45pm      Lunch Break

12:45pm – 1:45pm      VHA – Inside The Largest Payer, Provider and Employer of Healthcare
Panelists: Daniel L. Dücker, Cory P. Price

1:45pm – 2:45pm      Integrating Healthcare Priorities at the Frontline – Not Just Another “Thing”
Panelists: Brenda Webb Johnson, Akil Aabid, Jill Massengale