Diana “Dee” Cruz

Diana “Dee” Cruz

Chief Operating Officer
BMC HealthNet Plan

Diana (Dee) Cruz joined BMC HealthNet Plan in 2021 as the Chief Operating Officer. Dee is responsible for improving end to end operational processes that drive a better member experience. Prior to joining BMC HealthNet Plan, Dee initiated the Office of Consumer Obsession at Cambia Health Solutions where she employed Human-Centered Design/Lean methods and sponsored enterprise programs focused on reducing consumer effort and healthcare costs for members. As VP of Operations at Regence Blue Cross Blue Shield, Dee oversaw improved automation and data-science enabled payment integrity programs focused on reducing provider and member abrasion.  Dee has also held leadership roles at Cigna, in finance, operations, network architecture, and operating effectiveness. Dee serves on the boards of several non-profits including: HCEG, Virginia Garcia Memorial Health Center Foundation, and the Children’s Institute. Dee received her bachelor’s degree in International Relations from Stanford University, and is a Six Sigma Black Belt.

All Sessions by Diana “Dee” Cruz

Thinc Main Agenda Wednesday AM May 25, 2022
8:50 am - 9:40 am

Digital Innovation to Reimagine the Consumer Experience and Deliver Care at the Right Place and Time

  • Strategies to adopt a customer-centric approach to engaging patients/members
  • Leveraging digital tools to enable real-time engagement and enhance the overall experience
  • Navigating the digital boom: Choosing the right virtual technology and applications to improve member/patient experience and outcomes
  • Creating a “digital home” to serve diverse populations including Medicare and Medicaid beneficiaries
  • Securing leadership buy-in to invest in innovation and transformation
  • Accelerating and sustaining digital health innovation to enhance individual and community health and well-being
Moderator: Dan Sweeney