Erin Thurston, MBA

Erin Thurston, MBA

Director of Member Marketing
Independence Blue Cross

Erin Thurston is Director of Member Marketing. She is accountable for the member outreach strategy and multi-channel execution of communications for the Commercial segment. Additionally, her team manages the acquisition marketing and retention efforts for the under-65 individual and family health plans. Since joining Independence in 2011 as a customer relationship management analyst focusing on wide-scale process improvement, Erin has since spent majority of her tenure in Marketing. She is one of the original associates at the company to join the member marketing team when Independence first implemented direct-to-member channels. Erin has a bachelor’s and master’s degree in Business Administration from California University of Pennsylvania.

All Sessions by Erin Thurston, MBA

Health Plan Innovation and Engagement Track Tuesday May 24, 2022
11:25 am - 12:10 pm

Digital and Virtual Innovations in Member Engagement

  • Discover multi-channel methodologies to communicate through the customer’s preferred communication channels and deliver personalized content
  • Learn how to efficiently leverage digital tools to scale member engagement efforts, close gaps in care, and drive health outcomes
  • Uncover strategies to educate members about the importance of adopting and utilizing new technologies