Zachary Rabovsky

Zachary Rabovsky

Director, Population Health Strategy and Practice Transformation
CareFirst BlueCross BlueShield

All Sessions by Zachary Rabovsky

Medicare Marketing Track Tuesday May 24, 2022
2:20 pm - 3:05 pm

How the Maryland Primary Care Program (MDPCP) Delivers Better, Holistic Care to Medicare and Medicaid Beneficiaries

  • Learn how a technology-driven marketing strategy drives engagement, satisfaction, and brand loyalty
  • Consider AI applications and tools to efficiently assist MA plan beneficiaries and ease access to benefits information
  • Discuss the importance of using a multi-channel digital engagement approach to boost member satisfaction
  • Leverage technology to elevate health and well-being and motivate individuals to lead healthy lifestyles

Medicaid Managed Care & Policy Track Tuesday May 24, 2022
2:20 pm - 3:05 pm

How the Maryland Primary Care Program (MDPCP) Delivers Better, Holistic Care to Medicare and Medicaid Beneficiaries

  • Learn details of the formation of the Maryland Primary Care Program
  • Discover the three core focus areas of the program
  • Learn the partnerships that have been established that strategically enhance primary care