About this Webinar
April 27, 2022 • 1:00 PM – 2:00 PM ET
57% of health plan executives have cited improved member engagement as the top priority outcome for digital transformation initiatives.1 This is almost 5x more important than financial outcomes (12%), yet health plans still struggle to meaningfully engage with their members with digital tools.
Which strategies can health plans adopt to truly engage and connect with their members while significantly lowering costs and improving outcomes? How can payers overcome engagement and retention challenges of today using digital tools?
In this webinar, join customer experience leaders to discuss how to leverage technology that meets members where they are and deploy engagement strategies that drive healthy behavior change, improve health and well-being, and strengthen individual and employer group retention.
- Hear perspectives on what meaningful engagements means
- Gain insight into engagement efforts that keep customers happy and healthy
- Discuss the impact of true engagement on costs, outcomes, and overall health
- Identify digital technology that helps payers maintain the human-element during communication and enhances the overall member experience
- Leverage data to understand individual needs, preferences, and behaviors
- Create personalized digital experiences to build trust
- Move away from traditional, transactional engagement and adopt tailored, member-centric initiatives
- Create members for life: Learn about digital engagement strategies that enable members to make optimal care decisions and boost brand loyalty
1. Bill Preston et al., “Future-proofing the business: Building a superior experience for health plan customers through digital transformation.” Deloitte. May 20, 2021, https://www2.deloitte.com/us/en/insights/industry/health-care/transforming-the-health-plan-experience-with-technology.html
Relay is the industry’s only dedicated, HIPAA-compliant CX channel, driving significantly better engagement and outcomes by marrying the high initial customer engagement of text with customer data and known action paths to enable a seamless and frictionless digital member experience.